ANALYSIS OF THE EFFECTIVENESS OF THE MARKETPLACE ON SOCIAL MEDIA FECEBOOK AS PROMOTION OF ORGANIC VEGETABLE PRODUCTS

Abstract

Analysis of the effectiveness of marketplace features on Facebook social media as a medium for promoting organic vegetable products in CV. Abang Sayur Organic with the hope of knowing whether Facebook social media is still effective for use in buying and selling activities and promotion of a particular product. In this study, researchers used a Quantitative Descriptive method. With the results of the analysis evaluating the level of knowledge, the dominance of 13 respondents with a percentage of 87% is in the correct category in using and understanding the use of social media as a medium for promoting organic agricultural products. The results of the attitude level evaluation analysis, played by 7 respondents with a percentage of 48% in the category strongly agree in the use and understanding of marketplace features on Facebook social media as a promotional medium. While the results of the analysis of the evaluation of skill levels in the three counseling processes, played by 13 respondents with a percentage of 87% in the reflected category at the first extension, 13 respondents with an 87% percentage in the reflected category at the second counseling and 15 respondents with a percentage of 100% in the exclamation category at third counseling in the use and understanding of marketplace features on Facebook social media as a promotional medium.