Analysis of Visitor Feedback on The Exhibition of Standard Agricultural Product at the Brmp Banten Booth at Tafest 2025
DOI:
https://doi.org/10.34145/ivas.v1i1.3843Keywords:
Beneng Taro, GAP, KUB Chicken, Likert Scale, QuestionnaireAbstract
Exhibitions serve as an important platform for disseminating information and promoting agricultural products developed by the Banten Agricultural Modernization Implementation Center (BRMP). In 2025, BRMP Banten participated in the Tangerang Agro Festival (TAFEST), held at the Agropolitan Center, Tangerang Regency, on June 13–14, 2025. This study aims to evaluate the implementation of the BRMP Banten exhibition at the Tangerang Agro Festival by assessing visitor satisfaction through questionnaires distributed to 100 visitors. Data were analyzed using a quantitative descriptive method with a Likert scale. The questionnaire assessed visitor satisfaction with both the exhibition’s organization and its content. The BRMP booth showcased standardized agricultural products in accordance with SOP, SNI, and GAP, including superior rice seeds, Lamuru corn seeds, peanut seeds, dried Beneng taro leaves, palm sugar, KUB chickens and eggs, as well as hydroponic plants, vertical farming, potted vegetables, ornamental plants, PUTK, and PUTS. Results indicate that the majority of visitors were aged 41–50 years (48%) and held a bachelor’s/D4 degree (48%). Furthermore, 92.44% of respondents expressed satisfaction with all aspects of the exhibition, particularly regarding booth attractiveness, staff friendliness and competence, and product relevance. Only 4% reported dissatisfaction, while 1.78% were somewhat dissatisfied.
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